Co-founder of two DTC brands — House of Sundar and Norré Labs — where I own the whole loop: angle development, scripting and editing in 9:16, then the Meta campaigns, catalog feeds and tracking behind them. Including the restricted categories most buyers will not touch.
Not client work. I have equity in the outcome, which is why the creative and the buying are not separate jobs to me.
Handcrafted, small-batch women's fashion — dresses, jackets and travel pieces, sold DTC.
2025 was the first year the brand traded at scale — it went from essentially nothing to $1,906,065.71 in twelve months.
houseofsundar.com ↗
Men's sexual-health and testosterone supplements — a restricted category on every major ad platform. Most of the reel below was made for this brand.
Younger brand, still early — 59,927 sessions in the period and a 30% returning-customer rate. Nearly every ad in the reel below was made for it.
norrelabs.com ↗
The piece I am proudest of: I wrote and cut the ad, and built the page it lands on. One argument, carried the whole way to checkout.
Native Story1:30
27:54
The VSL on the page
The reason the work below is organised by angle rather than by date: each angle is a hypothesis, and the edit is how it gets tested.
I write the angle and cut it myself, so the hook, the pacing and the proof all serve the same argument.
Creative only counts once it is in the auction. I structure, launch and read the tests behind these ads.
Most of the leverage is in what happens between the edit and the sale, so I build that too.
Men's sexual health and supplements sit inside Meta's restricted categories, where ordinary buying practice gets accounts flagged and creative rejected. I launch there anyway — building the account and campaign structure that survives it, writing angles that carry the claim without tripping policy, and pushing creative in volume so testing never stalls on a single rejection.
Hover any card for a silent preview. Click to watch the full ad. Everything here was scripted, edited and shipped by me.
Nothing matches that combination.
The stack behind the reel and the campaigns — generation, editing, research, buying and the store side.
Kie.ai
Higgsfield
DreamFace
Freepik
Google Gemini
ElevenLabs
MiniMax
Chatterbox
F5-TTS
CapCut
Photoshop
Canva
FFmpeg
Gethookd
PPSPY
Meta Ad Library
Meta Ads Manager
Meta Marketing API
Triple Whale
Shopify
CheckoutChamp
Loop Subscriptions
Klaviyo
Cloudflare
Google Drive
Instagram Graph APIKept in a separate section on purpose, so nobody opens this page and gets ambushed by it.
Norré Labs and Vigor Prime are men's sexual-health supplements. The eight ads below use explicit angles — adult-performer testimonial formats and erectile-dysfunction messaging — because that is what the category and the audience respond to. They are advertising work, shown here for the craft and the testing discipline. Hidden by default.